Why the First Number Wins (and How to Make It Yours)
Negotiation

Why the First Number Wins (and How to Make It Yours)

بقلم Ashraf Ibrahim El Desoky · 24 يوليو 2026 · 19 دقيقة قراءة

In 1974, Amos Tversky and Daniel Kahneman published a study that revolutionised our understanding of human judgment. They asked participants to estimate th

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